How To Negotiate To Win

Successful real estate investing is done on a numbers basis. While certain intangibles--such as the pride of ownership--contribute to the overall desirability of real estate as an investment vehicle, the property you're considering must always be viewed simply as a mechanism for obtaining wealth. Before starting the actual negotiating discussions, review your motivation for beginning the search, your investment goals, and the specifics of the opportunity under consideration.

Be careful and realistic. Don't hesitate to discover negative answers to any of these questions, and respond accordingly. Other properties are available! The considerable effort you've invested so far on this property is decidedly not a waste of time if you decide to reject it for any sound reason. The real estate investment market is literally humming with "average" transactions that provide average (which can mean negative) returns. You must avoid that market.

By focusing on research, preparation, attitude, and negotiating skills, you will bypass the average in favor of the truly extraordinary opportunities, and you will be prepared to deal with them when you find them. While the process requires a more highly developed sense of patience than that found in the typical impulse or emotional buyer, you'll find that patience pays off!